Privacy policy

Last updated: August 20, 2026

Pehnache operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Pehnache is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, store, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person.

We may collect or process the following categories of personal information, depending on how you interact with Pehnache, the Services you use, where you live, and as permitted or required by applicable law:

Contact Information

This may include:

  • Name
  • Billing address
  • Shipping address
  • Email address
  • Phone number
  • Other contact information you provide to us

Payment and Financial Information

When you make a purchase, payment information may be collected and processed by our payment service providers, including Razorpay, as well as Shopify and other relevant payment service providers.

This may include:

  • Payment method
  • Transaction details
  • Payment confirmation
  • Billing information
  • Other information required to process your payment

Pehnache does not need to directly store your complete credit or debit card details when such information is processed by our payment service providers.

Razorpay may independently process certain personal and transaction information in accordance with its own privacy policy and applicable law.

Account Information

If you create an account with Pehnache, we may collect information such as:

  • Name
  • Email address
  • Login credentials
  • Account preferences
  • Account settings
  • Transaction and Shopping Information

We may collect information relating to your interaction with our products and Services, including:

  • Products you view
  • Products added to your cart
  • Products added to your wishlist
  • Products purchased
  • Products returned, exchanged, or cancelled
  • Order history
  • Shopping preferences
  • Information relating to your interactions with our website

If and when we introduce a wishlist feature, information relating to products you add to your wishlist may also be collected and processed to provide that functionality.

Communications With Us

When you contact Pehnache through our website, email, WhatsApp, Shopify Inbox, social media, or other communication channels, we may collect the information you provide, including your name, contact details, order information, and the contents of your communication.

Device and Technical Information

When you visit our website, certain information may automatically be collected, including:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Network information
  • Unique device identifiers
  • Pages visited
  • Referring pages
  • Date and time of visits
  • Other technical information

Usage and Analytics Information

We may collect information about how you interact with our website, including browsing activity, pages viewed, products viewed, clicks, searches, shopping activity, and other interactions.

We may use Google Analytics and similar analytics technologies to understand how visitors use our website and to improve our products, website, customer experience, and marketing activities.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, place an order, browse or use our Services, contact us, subscribe to communications, or otherwise provide us with your information.
  • Automatically through the Services, including through cookies, pixels, analytics tools, and similar technologies when you use our website.
  • From our service providers, including payment processors, logistics providers, analytics providers, customer support tools, and technology providers.
  • From our partners or other third parties, where permitted by applicable law.

How We Use Your Personal Information

Depending on how you interact with Pehnache and which Services you use, we may use your personal information for the following purposes:

Providing and Improving Our Services

We may use your information to:

  • Process and fulfill your orders
  • Process payments
  • Arrange delivery and shipping
  • Provide order updates
  • Facilitate returns and exchanges
  • Manage customer accounts
  • Provide customer support
  • Remember your preferences
  • Improve our products and website
  • Provide personalized shopping experiences
  • Maintain and improve our Services
  • Provide wishlist and other account-related features

Shipping and Order Fulfilment

We may share relevant customer and order information with our logistics and shipping partners, including Shiprocket, to process, manage, track, and deliver your orders.

This may include your:

  • Name
  • Shipping address
  • Phone number
  • Email address
  • Order details
  • Other information necessary for delivery and fulfilment

Shiprocket's services involve processing customer/buyer information for logistics and ecommerce-related services.

Marketing and Advertising

Where permitted by applicable law and based on applicable consent or privacy settings, we may use personal information and online activity information for marketing and advertising purposes.

This may include:

  • Sending promotional emails or messages
  • Showing you advertisements for Pehnache products
  • Measuring advertising performance
  • Understanding which products or advertisements interest you
  • Creating or measuring advertising audiences
  • Sending promotional communications through permitted channels

We may use Meta Pixel and similar advertising technologies to understand interactions with our website, measure advertising effectiveness, and provide more relevant advertising.

Analytics

We may use Google Analytics and similar technologies to understand website traffic, visitor behaviour, product interest, and the performance of our website and marketing campaigns.

These tools may collect information such as device information, IP address, pages viewed, interactions, and other usage information.

Customer Support and Communications

We may use your personal information to:

  • Respond to your questions
  • Provide customer support
  • Respond to WhatsApp communications
  • Respond through Shopify Inbox
  • Provide order-related assistance
  • Send transactional communications
  • Communicate with you regarding returns, exchanges, refunds, or other service-related matters

Security and Fraud Prevention

We may use your information to:

  • Authenticate accounts
  • Provide secure shopping and payment experiences
  • Detect and prevent fraud
  • Investigate suspicious or illegal activity
  • Protect our customers and Services
  • Maintain the security of our website and systems

Legal and Regulatory Reasons

We may use your personal information where necessary to:

  • Comply with applicable laws
  • Respond to lawful requests from government or law enforcement authorities
  • Resolve disputes
  • Enforce our terms and policies
  • Protect our legal rights
  • Investigate suspected violations or fraudulent activity

How We Disclose Personal Information

We may disclose personal information to third parties where necessary to provide our Services, operate our business, fulfil orders, process payments, provide customer support, conduct analytics, advertise our products, or comply with legal obligations.

These third parties may include:

Shopify

Shopify hosts our ecommerce store and provides the technology necessary to operate our website, checkout, customer accounts, and related Services.

Payment Providers

We use Razorpay and other applicable payment service providers to process payments and transactions.

Razorpay may process personal and transaction information in accordance with its own privacy practices and applicable law.

Shipping and Logistics Providers

We may share information with Shiprocket and other logistics/courier partners to fulfil and deliver orders, process returns, and provide shipment tracking.

Analytics Providers

We may use services such as Google Analytics to understand how visitors use our website and improve our Services.

Advertising and Marketing Partners

We may use services such as Meta Pixel and other advertising or marketing technologies to measure campaigns, understand customer interactions, and deliver or measure relevant advertising.

Customer Communication Platforms

We may use WhatsApp and Shopify Inbox to communicate with customers, respond to inquiries, provide customer support, and assist with orders.

Other Service Providers

We may also share personal information with vendors and service providers who perform services on our behalf, such as:

  • IT and technology providers
  • Cloud storage providers
  • Customer support providers
  • Data analytics providers
  • Payment processors
  • Shipping and fulfilment providers
  • Marketing and advertising providers

We require relevant service providers to process information for legitimate business purposes and in accordance with applicable requirements.

Legal or Business Transactions

We may disclose information where necessary to comply with legal obligations, respond to lawful requests, enforce our policies, protect our rights, or in connection with a merger, acquisition, restructuring, sale of assets, bankruptcy, or similar business transaction.

Cookies and Similar Technologies

Pehnache and our service providers may use cookies, pixels, tags, scripts, and similar technologies to operate our website and understand how visitors interact with it.

These technologies may be used for:

  • Website functionality
  • Shopping cart functionality
  • Remembering preferences
  • Analytics
  • Performance measurement
  • Advertising
  • Marketing
  • Fraud prevention
  • Improving the customer experience

Third-party services such as Google Analytics and Meta Pixel may also use cookies or similar technologies when integrated with our website.

Your browser or device may provide controls for managing cookies. Depending on your location and applicable law, Pehnache may also provide additional privacy and cookie controls.

Shopify provides customer privacy and cookie-management settings that can be configured by merchants. Shopify recommends that merchants review these settings and ensure that their privacy practices accurately reflect their actual use of third-party services.

Relationship With Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services.

Information you submit through our Services may be transmitted to and shared with Shopify and third parties that may be located in countries other than where you reside.

To learn more about how Shopify uses personal information and the rights that may be available to you, please review the Shopify Consumer Privacy Policy.

Depending on where you live, you may also be able to exercise certain rights through Shopify's privacy tools.

Third-Party Websites and Links

Our Services may contain links to websites, applications, social media platforms, or other online services operated by third parties.

If you follow a link to a third-party website that is not controlled by Pehnache, you should review that third party's privacy policy and terms.

Pehnache is not responsible for the privacy, security, content, or practices of third-party websites or platforms.

Children's Data

Our Services are not intended for children who are below the applicable age of majority in their jurisdiction.

We do not knowingly collect personal information from children in violation of applicable law.

If you believe that a child has provided us with personal information in circumstances where such collection is not permitted, please contact us so that we can review and, where appropriate, delete the information.

Security and Retention of Your Information

We take reasonable measures to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

We retain personal information for as long as reasonably necessary to:

  • Provide our Services
  • Fulfil orders
  • Maintain customer accounts
  • Provide customer support
  • Comply with legal and regulatory obligations
  • Resolve disputes
  • Prevent fraud
  • Enforce our agreements and policies

When personal information is no longer required, it may be deleted, anonymized, or otherwise handled in accordance with applicable legal and business requirements.

Your Rights and Choices

Depending on where you live and the laws applicable to you, you may have certain rights regarding your personal information, including:

  • Right to Access: Request access to personal information we hold about you.
  • Right to Correct: Request correction of inaccurate personal information.
  • Right to Delete: Request deletion of personal information, subject to applicable legal requirements.
  • Right to Data Portability: Request a copy of certain personal information in a portable format where applicable.
  • Right to Withdraw Consent: Where processing is based on consent, you may have the right to withdraw that consent.
  • Marketing Preferences: You may opt out of promotional emails or messages using the unsubscribe or opt-out mechanism provided in the communication.

If you opt out of promotional communications, we may still send you non-promotional communications necessary for your orders, account, transactions, or customer support.

We may need to verify your identity before processing certain requests, as permitted or required by law.

To exercise an applicable privacy right, please contact us using the details provided below.

Complaints

If you have any questions, concerns, or complaints regarding how Pehnache collects or processes your personal information, please contact us using the contact details below.

We will review and respond to privacy-related requests and complaints in accordance with applicable law.

International Transfers

Your personal information may be transferred, stored, or processed outside India.

Because Pehnache uses Shopify and third-party service providers such as payment processors, analytics providers, advertising platforms, communication platforms, and logistics providers, your information may be processed in countries other than India.

Where required by applicable law, appropriate safeguards will be used for such transfers.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

  • Our business practices
  • Our Services
  • Technology
  • Third-party service providers
  • Legal or regulatory requirements

When we make changes, we will update the "Last updated" date at the top of this Privacy Policy.

We encourage you to review this Privacy Policy periodically.

Contact

If you have any questions about this Privacy Policy, our privacy practices, or would like to exercise an applicable privacy right, please contact us:

Pehnache
Email: support@pehnache.com